A couple of weeks ago, I fell into what we elegantly call a procrastination “scroll hole” at our house, looking at dusty ancient photos stored on my phone.
There were photos of when my three “babies” were ACTUALLY babies, capturing those early years alongside images of our first design projects.
My husband and business partner, David, and I looked young, fresh-faced, and full of innocent optimism just before the whirlwind of our home construction projects began.
There are also snapshots of the jewelry pieces I designed under my own name, not a jewelry company I worked for. That first batch of custom jewelry clients helped propel my business forward as I built my professional jewelry studio one tool at a time.
Why haven’t you publicly shared these?! I said to myself as I added another task to my never-ending mental list…
No more procrastination! I’m thrilled to share these custom jewelry pieces with and the unique stories behind each commission.
I will also delve into the four key reasons why clients choose me to craft their custom jewelry—reasons that intriguingly align with findings from a National Jeweler article.
This article, which surveyed 1,001 millennial women who purchase jewelry, highlights the findings and behaviors that luxury brands leverage to captivate Generation Y jewelry collectors.
Reason #1: You Get Exactly What You Want- 51% of the Millennial Women Surveyed Bought Jewelry for Themselves.
Some of my jewelry clients seek me out because they can’t find exactly what they want in any store; they want something truly unique that exists nowhere else on earth.
Sometimes, their jewelry style evolves to suit their changing taste or lifestyle— whatever the reason, I love how jewelry can help enter in a new era.
Reason #2: As a Reward and Celebration for Reaching a Milestone
An anniversary, business milestone, or life-altering trip are reasons given in the article why women celebrate with jewelry.
Nearly half of my clients fall in this category. I often reimagine and redesign anniversary rings by preserving the client’s cherished center stone and resetting it into a brand-new custom piece of jewelry.
For those seeking to elevate “one of a kind,” I also source rare and vintage gems, such as this exquisite 17th-century Peruzzi diamond.
Reason #3: To Commemorate a Loved One or Honor a Special Memory
Our Fabian customizable pendant is my favorite piece for commemorating important moments and seasons of life.
Clients commission me to set sentimental heirloom diamonds and birthstones of loved ones in the beautiful and unique central petal setting. I feel honored every time I create one.
Reason #4: “Just Because”
This lighthearted reason makes me chuckle, and no explanation is needed!
Is anyone with short fingers like me dying to wear wide rings comfortably?
This rings for you…